Aurora Furniture has been producing rattan furniture for over 30 years. They are also a supplier of wooden furniture and home accessories from Indonesia. We were commissioned to give Aurora a new contemporary image. For the new logo we took rattan as a starting point, which forms the basis of their business.

Aurora produces top quality rattan furniture with over 20 factories in Indonesia. The chosen typography and fresh colour palette create a new graphic identity. The new Aurora logo is, just like rattan, strong and powerful in shape. This has also been used as a basis for the development of a series of patterns for cushions, table runners and other textile applications. Below are a number of other sketch designs that were made to arrive at a final design and the right choice.

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Roefie

Concept & logo

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Logo, huisstijl & branding

Novimar

Logo & branding

BST – Nieuw logo/huisstijl

Identiteit